Country Pure Foods - Identity Redesign
Putting more clarity and fun into pure foods.
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Updated Country Pure Foods Logos (in various fruit forms)
Stationary Deliverables (Letterhead, Envelope, Business Cards)
When looking at the current logo of Country Pure Foods and comparing it to the packaging design of it’s products, it seemed as if there was a disconnect between the two. To solve this I decided to make a logo that brought some clarity into what Country Pure Foods is all about., selling country pure produce to schools and hospitals, and doing it in a way that was fun. I created a series of interchangeable logos that all keep the same canted abstract “CP” for Country Pure, created by wedges of fruit. On display are Oranges, Limes, Grapefruits, Apples, and Watermelon. I believe that this identity brings a nice new feeling to the
Country Pure Foods brand.