A Fresh Facelift on an Akron Classic.

When creating a new brand identity for Akron’s own Mustard Seed Market & Cafe, I wanted to bring an emphasis on their support to local farms and focus on clean, fresh food for all of Akron to indulge in. With this I created a mark that is a sprawling sunlit field with a singular crop growing up the center, with the additional name at the bottom to complete the lockup.

Along with this I created a couple ads and a few fun tote and pin designs to go along with the branding. I thought it would be nice for Mustard Seed to have some custom tote designs that store goers could buy in the market to carry their products in, and some pins to go onto those bags or their personal things.