Groovy Tea - Packaging Concept
A fun, tasty, and groovy beverage choice.
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Groovy Green Tea Box and Tag
Groovy Raspberry Tea Box and Tag
Groovy Blueberry Tea Bottle
Groovy Blueberry Tea Box and Tag
Groovy Green Tea Bottle
Groovy Raspberry Tea Bottle
I wanted to create a packaging/brand design of diverse forms that allowed me to bring my love for illustration into the forefront, and the idea for a tea brand came to me sitting there holding a Pure Leaf Tea in my hand. What came of that was Groovy Tea, a tea based around the 60s “Hippie” aesthetic that brings lots of fun patterns and hand-drawn type and figure into it’s design.