A fun, tasty, and groovy beverage choice.

I wanted to create a packaging/brand design of diverse forms that allowed me to bring my love for illustration into the forefront, and the idea for a tea brand came to me sitting there holding a Pure Leaf Tea in my hand. What came of that was Groovy Tea, a tea based around the 60s “Hippie” aesthetic that brings lots of fun patterns and hand-drawn type and figure into it’s design.